In order to gain good rankings on Google, the following are required:

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If you have a business and you are looking for better SEO to get more leads from your website, here are the ingredients of what great SEO is all about:

  • Overthinking SEO
    SEO has a big problem in ambiguity - but the uncertainty can work for you. Understand that almost every company is thinking about SEO, everyone is trying to figure out search engines algorithms and secrets with little direction. The formula to keep to is to focus on delivering the best possible content and user experience.

  • Keep content fresh
    When people search, they want up-to-date, accurate information about your products - it is important to keep content updated. Fresh SEO content is becoming an increasingly important ranking factor in Googles SEO search algorithm and for good reason, your audiences do not want to waste time sifting through dated content.

  • Prioritize usability
    Usability is an important part of the user experience equation, in addition to providing audiences with informative content, you will want to make sure that your website is easy and enjoyable to browse, especially on mobile devices.

  • Build relationships, not juse SEO links
    Link building is a term that SEO practitioners use to describe the process of building credibility. Other websites link to your website when they perceive your brand as a source of authority. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon a community algorithm of dispersion of links. The best way to build links is to connect to organisations that you are like minded with, and offer value to influencers in your field.

  • Prioritize the SEO long-tail
    Search engine SEO experiences are becoming increasingly personalized. That’s why it is important for business to focus on the long-tail and location specific keywords, so that audiences can find your company based on the exact value and service that you provide. Ranking highly for a vague search term like gauteng Doctor might be an ego booster, but it puts you in direct competition with all the doctors in Gauteng, regardless of their practice area. A top rank for a more specific term, such as Gauteng orthopedic surgeon will generate a lot more qualified leads.

  • Replace SEO keyword research with customer SEO research
    People turn to search engines when they are looking for answers, when they arrive at your website, they are looking for immediate answers about your products. When you produce informative content you will move in front of your competition and gain higher rankings.

  • SEO Quality
    The days of serving spammy SEO are gone, now the secret to SEO success is no longer a secret, just focus on serving your audiences needs and answering their questions with great content that makes sense.

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